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Makeup for Older Women: Enhance Your Natural Beauty

Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Are you looking for makeup that complements your evolving skin without enhancing unwanted texture?

From someone who prides herself on applying makeup on more mature women, I’ll help you learn all the tips and tricks to make your makeup not only look good, but also make you feel like your younger self!

Say goodbye to endless researching and hello to a refreshed look with our expert guidance on makeup for older woman.

Key Takeaways

  • A hydrated base is key! Skincare, primers, and foundations with moisturizing properties like hyaluronic acid are the “secret sauce” for a smooth, glowing finish for mature skin.

  • Say bye bye to imperfections easily! Use creamy concealers and buildable foundations for a natural coverage that doesn’t settle into fine lines.

  • Frame your face with finesse! Properly defined brows and add a colored, well-moisturized lip pout for that youthful, fresh look.

The Foundation of Youth: Choosing the Right Base

Senior Woman Looking at Reflection in Bathroom

After applying your daily skincare routine and primers, it’s time to focus on the skin’s makeup base: the foundation.

It’s not just about covering imperfections; it’s about enhancing your skin’s beauty that’s already there! A foundation with longevity and anti-aging benefits can create a long-lasting look that flatters our timeless skin.

Imagine a canvas where your clean skin has a softer look, smoothed out pores, and has a more even skin tone!

Hydrating Makeup Formulas for Mature Skin

For mature skin, hydration is paramount to combat dry skin, combination skin, or oily skin.

Create a plump and beautiful face surface by reducing the signs of aging with foundations enriched with moisturizing ingredients like hyaluronic acid, shea butter, and squalane. Such hydrating formula combinations not only nourishes your skin, but also contributes to a well blended, makeup look.

Aim for Buildable Foundations

Coverage is not a one-size-fits-all concept. Herein lies the utility of buildable formulated foundations. They allow you to adjust the coverage from sheer to full, depending on your personal needs.

Say goodbye to caking and hello to a natural and flattering finish with these amazing mature skin foundations:

  1. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick: You want a buildable formula that can be used for both foundation or concealer? Then you have to try this non-creasing, clean beauty, lightweight, dark spot minimizing foundation that is amazing!

  2. ROSE INC Softlight Skin-Smoothing Hydrating Non-Comedogenic Foundation: Ohh we love a non-comedogenic, hydrating, medium-buildable, clean beauty, minimizing pores, redness, and blemishes foundation! If that’s not a perfect mouthful, then we don’t know what is!

  3. Tom Ford Shade and Illuminate Soft Radiance Foundation SPF 50: Luxury foundation with skincare benefits? Yes PLEASE! This medium to full, buildable coverage gem has light-diffusing powders to create the perfect, breathable and radiant surface. Just remember to shake well to mix all the delicious skin ingredients together before use!

The Glow Factor: Achieving a Radiant Finish

Who doesn’t want a radiant, Jlo skin that gives off a firmer appearance?

Foundations infused with hydrating ingredients such as hyaluronic acid and natural oils help enhance your skin’s natural glow. These products not only provide moisture but also light up your skin from within.

Cream-based formulas are another excellent choice for achieving this dewy effect and a healthy complexion, especially for older women. They blend seamlessly onto the skin without settling into fine lines, and their light-reflecting properties give your complexion a natural radiance. So get ready to glow and let your mature beauty shine!

Conceal with Care: Hiding Dark Circles and Spots

Woman looking in mirror and touching face

Concealing is meant to hide and conceal your most pigmented areas.

The trick is to find a concealer that provides coverage without settling into fine lines or looking cakey. Remember, it’s not about masking your skin; it’s about enhancing your features and brightening your under-eye area to achieve a fresh, youthful appearance.

The right concealer application technique can make all the difference. The secret lies in:

  • Gently stippling and pressing the concealer, particularly on darker or colored areas.

  • Less is more! Use a tiny amount of product first before layering on another thin layer to get the right product build.

  • Warm up and control how much concealer you apply onto your concealer brush. Apply a tiny bit onto the back of your clean hand for the ultimate control!

Under-Eye and Inner Corner Illumination: Brightening Concealer

Say goodbye to tired, droopy eyes with the magic of using brightening concealers!

Use these lifting eye products with your skin matching concealers to created the perfect lifted look. Apply a tiny bit on top of your regular concealer under your eyes or try alone on the inner corners of your eyes and high points of your face to get fresh looking skin.

How to Hide Dark Spots, Sun Spots, and Age Spots

Dark spots on the face can be a pain to hide, but with the right concealer made for your skin type and is full coverage, you can effectively conceal them for an even complexion!

The key is to use our favorite “sandwich” technique, where you apply your concealer first, then foundation, then concealer, and set with your favorite setting powder.

This way, you’ll hide those pesky dots without the heavy makeup look.

Eye Makeup: The Best Mascara for Mature Eyes

Mature woman applying black mascara on face

Eyes are the window to the soul, and mascara is your tool to make them stand out and create the perfect frame to the picture!

However, as we age, the last thing we want is mascara smudging, hard to take off, clumping, or making our lashes look super fake.

So select a mascara that is suitable for sensitive or watering eyes. Look for formulas free from fragrances and containing soothing ingredients to prevent irritation while enhancing your lashes.

TIP

Get mascara everywhere on your skin and make a mess? No worries! Leave the mascara smudge marks to

  1. caliray Come Hell or High Water Volumizing & Lengthening Tubing Mascara: This defining, volumizing, water-resistant, and long-wearing tubing mascara is a older eyes dream come true! Oh and did we mention that is clean beauty and lash conditioning? Bonus!

  2. Maybelline Volum’ Express Colossal Big Shot Mascara: Good mascara doesn’t have to break the bank! You have to try this wonderful curling, volumizing, long-wearing, easy to remove drug store mascara that will have you buying it over and over again.

  3. IT Cosmetics Superhero Volumizing Waterproof Mascara: Don’t let the water-proof word scare you as this brilliant mascara is easy to remove, 24 hour long-wearing and loaded with peptides, Vit B5 and biotin. You’ll fall in love with the brush and the formula!

Open and Lifted Eyes: Techniques to Make Your Eyes Pop

Now that you’ve got your mascara game on point, let’s make those eyes pop!

  • Lift with Light: Apply a light, shimmery shade to the inner corners of the eyes and under the lower lash line to instantly lift and open up the eye area.

  • Define the Crease: Use a matte mid-tone eyeshadow to gently define the crease, creating depth and the illusion of a more lifted eyelid.

  • Tightline for Impact: Tightlining the upper waterline with a dark brown or black eyeliner to give your lashes a thicker framed look and give a subtle, eye-opening effect.

  • Curl for Drama: Curling your eyelashes can have a dramatic impact, it’s like a push-up bra for your lashes! Providing lift and making the eyes appear larger and more youthful.

Blush and Bronze: Sculpting and Reviving Your Cheeks

senior woman doing makeup in bathroom

Properly selected blush and bronzer can miraculously revive your cheeks and sculpt your face.

Make sure to focus on proper placement and blending.

Applying blush can bring a healthy color back to your cheeks and help subtly lift your face. The trick is to apply it high on your cheekbones or under your eyes, and blend inward to naturally enhance your face’s contours.

For bronzers, choose a shade that complements your natural skin tone and looks like a natural sun tan color. Apply a light coat everywhere, on your face and neck. Then define the areas that would naturally tan first and create a shadow, like your forehead, cheekbones, sides of the jawline, and the bridge of your nose.

This will add dimension and warmth to your skin, giving you color and warmth.

Creamy Complexion: Using Cream Blush for a Soft Look

Cream blushes are a mature skin’s best friend.

They provide a soft, hydrated look that blends seamlessly onto the skin. The result? A natural flush of color that lifts your face and gives you a youthful glow.

Try our favorite mature skin cream blushes that are really easy to use!

  1. MERIT Flush Balm Cream Blush: Perfectly rounded to use directly onto the cheek area; this clean beauty, fragrance-free, multi-purposeful (lips & cheeks) blush is super easy to use before or after your foundation application.

  2. NUDESTIX Nudies Cream Blush All-Over-Face Color: Speaking of multi-purpose blush, here is one that is dual ended with a brush that can be used on the eyes, cheeks, and lips! Long-wearing, vegan, stick applicator, and clean beauty, you’ll be shocked with how much you’ll love this product!

Lip Products and Application Made for Older Skin

Profile of woman applying lipstick

Gorgeous lips can be the perfect “cherry on top” for your makeup look to feel complete!

Moisturized lips, lip liners, clear anti-feathering lip wax pencils, lipsticks are your allies in achieving a well-defined, full looking lips. Focus on preventing feathering and adding shape, which is achievable through the correct products and techniques.

Try adding an optional buttery gloss or lip oil to add fullness to your lips without emphasizing lines.

Line and Define: Preventing Lipstick Bleeds

Consider lip liners as your defining lip border for the perfect lipstick application. They not only help shape your lips but also aid in helping prevent your lipstick from bleeding.

Also, use an invisible wax or clear lip liner that matches any lipstick shade around the outer perimeters of the lips. This way, you can create a full lip shape that complements your lipstick perfectly.

Gloss and Glow: Adding Volume with Lip Gloss

A touch of lip gloss can add instant volume to your lips. Choose a non-sticky formula that adds shine and moisture without being too heavy. Apply it to the center of your lips to reflect light and create an illusion of fuller, plumped lips.

Brows on Point: Framing the Face with the Perfect Arch

Having well-shaped, sculpted brows can greatly enhance your overall look.

Whether you’re filling in sparse areas with an eyebrow pencil or making the hairs look thicker with a fiber gel, the right techniques and products can help you achieve brows on point!

Remember, it’s not about over-drawing your brows; it’s about enhancing their natural shape.

Apply brow pencil using short strokes that mimic natural hair growth, and blend with a spoolie to soften any sharp lines. Use the fiber brow gel against the hair grain, then upwards, then downwards towards the tail of the brow to color in any grey hairs and make the eyebrows look thicker!

When choosing a brow color, select a shade that complements or matches your hair color. This way, you ensure a natural and soft look that enhances your overall appearance.

Gentle Grooming: Maintaining Brows Without Over-Tweezing

Maintaining your brows doesn’t mean over-tweezing. It’s about gentle grooming that preserves your brows’ natural fullness. Regular trimming and brushing can help maintain a tidy brow line without reducing their natural volume.

Remember, your brows are unique to you, and maintaining their natural shape is key to a youthful, fresh look.

Creating a Quick and Simple Makeup Routine

Establishing a quick and simple makeup routine doesn’t have to be a daunting task.

The trick is to use multi-tasking products that conserve time and space in your makeup bag. The ‘less is more’ philosophy applies perfectly here, encouraging a less makeup approach that enhances your natural beauty.

These multi-tasking products are not only convenient but also cater to the specific needs of mature skin. From BB creams that offer hydration, a touch of color, and SPF protection, to primers that can be used on the face, eyelids, and lips, these products make you feel youthful in no time!

Making Your Makeup Stay Put

Keeping your makeup in place, particularly during menopausal sweats or traveling, can prove challenging. Use makeup products that say that they’re long-lasting, sweat-proof, and humidity-resistant.

Then set your foundation with setting powder and setting spray can also control shine and set your makeup, minimizing the emphasis on lines.

With these makeup tips from yours truly, a skilled makeup artist, you can make sure your makeup lasts!

Summary

Embracing the beautiful age that you are, trusting in the technology and science in new makeup products, and exploring all the techniques we gave you will help you gain all the confidence you need.

Whether your 50, 60, or 80 years old, you deserve to show off your favorite features and live life to the fullest!

Frequently Asked Questions

How should a 60 year old wear makeup?

Focus on enhancing your favorite facial features! Start with your main focal point, say your eyes. Then lift the lash frame by tightlining, using a lash curler, mascara, and a hint of eyeshadow. Compliment the look with concealer and foundation, then use a creme blush, bronzer, and finish with a pairing colored lipstick. Don’t forget to fill in your eyebrows and set everything!

What brand of makeup is best for seniors?

For seniors, some of the best makeup brands to consider are NUDESTIX, Chantecaille, Estée Lauder, ARMANI Beauty, and L’Oréal Paris. These brands offer options that cater to mature skin, are multi-purposeful, and provide a flattering and comfortable wear without settling into fine lines or wrinkles.

Should a 60 year old woman wear eyeshadow?

Yes, absolutely! A 60 year old woman can wear eyeshadow to enhance her eyes and create a more youthful appearance. Use matte or slightly shimmery shadows, and make sure to blend the shades together to create a fabulous look.

How do you get flawless makeup on older skin?

To achieve flawless makeup on older skin, make sure to properly moisturize your face, use a full skincare routine, mask and exfoliate once a week, invest in a good primer, use buildable coverage foundation, and use concealer. Additionally, focus on using skincare infused makeup products for a more youthful look!

How can I choose the right foundation for mature skin?

You should choose a foundation with longevity, anti-aging benefits, and a perfect skin tone match. Look for hydrating formulas that don’t settle into fine lines and are for your specific skin type!